Ted Baker Existing Details: Humour, Quirkiness, Distinct Prints
Ted Baker Branding: Travel, The Past, British Heritage
Competitors: Hugo Boss, Reiss
Initial Research: Personal Travels from Paris, Istanbul, Munich
50's Era: Slouchy fit, Slim and Oversized Mixed
Muse: 25+, Well Travelled, Sophisticated and Quirky
Final Collection Line Up
Outfit 1: Navy Herringbone Suit with Bib Shirt
Outfit 2: Navy Casual Tailored Jacket with Brown Speckled Slim Trouser and Long Sleeve Panel T Shirt
Outfit 3: Cashmere Coat, High Waisted Speckled Brown Trousers and Casual Printed Shirt
Outfit 4: Wax-Type Outer Jacket, Chino and Grey Turtle Neck Jumper
Outfit 5: Printed Reversible Bomber Jacket, Panelled Printed Short Sleeve T-Shirt, Denim Jeans
Final Specifications
Final Specifications
Colour Palette: Mains and Highlight Colours
Final Details
Final Main Prints
Final Main Printed
Ted Merchandising Ideas
Ted Merchandising and Branding Ideas
Credits:
Claie Hyndman, Beatrice Ong, Joanna Griggs, Paulina Giedrojc, Jess Barry
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